+ Project · MMA & combat sports positioning

Foot Korner./2026

Positioning Foot Korner as an essential brand in the world of MMA and combat sports in France.

+ Introduction

Foot Korner is a French sneaker and streetwear retailer, present in stores and online. It speaks to a connected community, at the crossroads of product and urban culture. Our mission: to establish it as an essential brand in the world of MMA and combat sports.

Year2026
SectorSneaker & streetwear retail
Scope/ MMA strategy / Content production / Events / Ambassadors
DurationOngoing engagement
Foot Korner, sneaker and streetwear retailer
+ What we did

From positioning to the field.

01

Positioning & MMA strategy

Audit of the MMA market and redefinition of Foot Korner's identity within this universe, with a clear action plan.

  • Audit of the MMA market and competition
  • Unique, differentiating positioning
  • Action plan and strategic monitoring
02

Combat sports production & content

Creative concepts, art direction and video & photo production with athletes and ambassadors.

  • Creative concepts and MMA storytelling
  • Lifestyle and sports shoots with athletes
  • Video production and 360° art direction
03

Events, ambassadors & casting

Representing Foot Korner at MMA events, marketing operations and selection of ambassadors and guests.

  • Presence and representation at MMA events
  • Marketing operations and dedicated capsules
  • Casting of ambassadors, rising stars and guests
FOOT KORNERMMACOMBAT SPORTSSNEAKERSAMBASSADORSPRODUCTIONFOOT KORNERMMACOMBAT SPORTSSNEAKERSAMBASSADORSPRODUCTION

See the brand online

Live website
+ What's next?

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