Communication strategy for France Moteurs, the reconditioned engine specialist, designed for a clear, credible brand present across its channels.
France Moteurs is the French specialist in used and reconditioned auto parts: engines, gearboxes, turbos, cylinder heads and technical parts, for passenger cars and utility vehicles. From its 3,000 sq. m facility, the company inspects, reconditions and guarantees its parts for garages, professionals and private customers.
Framing of the positioning and key messages, to turn technical know-how into clear, credible communication.
An editorial line and content that showcase the quality, reliability and expertise of France Moteurs.
A professional, reassuring visual universe, consistent from the website to sales materials and social media.