Communication strategy for the Jurassic World Miniature Game Kickstarter campaign, in partnership with Universal Pictures.
The Jurassic World miniature game was published by Cimmeria Projects under a Universal Pictures license, and funded through a Kickstarter crowdfunding campaign aimed at collectors and fans of the saga.
Identifying the channels where the audience really is: collector communities, fans of the saga and miniature game players.
A clear, impactful message, adapted into content tailored to each platform to turn interest into contributions.
Orchestrated momentum and daily engagement of the backer community throughout the campaign.
