+ Project · Platform & E-commerce

Label Surgelés./2026

Online platform for selling local products in Martinique, with a delivery system, events and a loyalty card connected to push notifications.

+ Introduction

Labe'l is a brand born in Martinique that reinvents the essentials of French Caribbean tradition. It prepares West Indian delicacies (pain au beurre, chocolat communion, cream puffs), frozen to preserve all their flavor and ready in just a few minutes. More than 8,200 families served so far.

Year2026
SectorFrozen West Indian pastries, Martinique
Scope/ E-commerce platform / Delivery / Loyalty card / Push notifications / Events
Duration12 weeks
Label Surgelés, local products from Martinique
+ What we did

From ordering to loyalty.

01

Platform & delivery

An online store to sell local products, paired with a delivery system designed for Martinique.

  • Online store for Labe'l products
  • Delivery system adapted to the island
  • A simple ordering journey
02

Loyalty & push notifications

A connected loyalty card that re-engages customers through push notifications, at the right time and with the right message.

  • Connected loyalty card
  • Re-engagement through push notifications
  • The right message at the right time
03

Events & community

Events that anchor the brand in local life and create a direct link between the community and the products.

  • Events rooted in local life
  • Direct link with the community
  • A brand closer to its customers
LABEL SURGELÉSLOCAL PRODUCTSMARTINIQUEDELIVERYLOYALTYPUSH NOTIFICATIONSLABEL SURGELÉSLOCAL PRODUCTSMARTINIQUEDELIVERYLOYALTYPUSH NOTIFICATIONS

See the platform online

Live website
+ What's next?

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