Organization, marketing strategy and photo & video coverage of the Modern Workplace Conference Paris, the Office 365, Teams and SharePoint conference, for the 2018 and 2019 editions.
The Modern Workplace Conference is an event dedicated to the Microsoft 365 ecosystem (Office 365, Teams, SharePoint), held in Paris in 2018 and 2019. It brings together a demanding community, from technical to functional profiles.
Program and retroplanning, landing page and registration funnel, multichannel promotion (social media, email, phone) and all the day-of logistics: welcome desk, badges, sessions.
Email sequences before and after, satisfaction surveys, media plan and management of an engaged community to extend the event over time.
Corporate photography, short videos and video testimonials, then amplification of the experience on social media to extend the event's reach.