Strategic audit and recommendations to turn Point B into a true love brand and structure its franchise network.
Point B is a French family-friendly halal fast-food chain, founded in 2017 and launched as a franchise in 2020. With its mascot "Pambi" and a promise of accessible taste, it now counts 55 restaurants across France and Belgium, with a target of 100 locations and an international expansion already underway.
A complete review of the brand around four key levers: brand & communication, customer experience, franchise & network, internal organization.
Making Point B more than a fast-food chain: a love brand, with a DNA, a story and a mascot brought fully to life.
Turning communication into a differentiation lever, from national to local, with a stronger social presence.