+ Project · Food & Restaurants

Smash Land./2026

Full website redesign, online ordering system and self-service kiosk for Smash Land, Black Angus smash burgers in Claye-Souilly.

+ Introduction

Smash Land is a smash burger brand in Claye-Souilly. It works with Black Angus beef, fresh produce and artisan bakery buns, 100% halal, with online ordering (delivery and takeaway) and a "Smash King" loyalty program.

Year2026
IndustryRestaurants & premium fast food
Scope/ Art direction & photo / Website & ordering / Kiosk / Identity
Duration10 weeks
Smash Land, Black Angus smash burger
+ What we did

From the image to the order.

01

Art direction & photo

Premium identity and polished product photography to bring out the quality of the Black Angus smash burger and spark desire.

  • Brand art direction
  • Mouth-watering product photography
  • Premium, consistent visual universe
02

Website & online ordering

Website rebuilt from scratch with a smooth ordering journey for delivery or takeaway, designed for mobile conversion.

  • Website rebuilt from scratch
  • Delivery and takeaway ordering
  • Frictionless purchase journey
03

Kiosk & loyalty

Automated in-store ordering kiosk to speed up service, and a loyalty program to keep customers coming back.

  • Automated in-store kiosk
  • "Smash King" loyalty program
  • Consistent experience from click to bite
SMASHEDBLACK ANGUS100% HALALFRESH PRODUCEFAST DELIVERYSMASH IT EAT IT LOVE ITSMASHEDBLACK ANGUS100% HALALFRESH PRODUCEFAST DELIVERYSMASH IT EAT IT LOVE IT

See the project live

View the website
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