Art direction and video production for Snipes, designed to root the brand in street life and back life in France.
Snipes is an international sneaker and streetwear retailer, deeply rooted in urban culture. Present in stores and online, it speaks to a demanding and passionate community.
A visual universe true to the codes of the street: framing, lighting and style that speak directly to the streetwear community.
Shooting and editing dynamic content, from on-the-ground footage to brand film, designed for the pace of social media.
A narrative that places Snipes at the heart of street life and back life in France, for a brand that is lived, not imposed.