Hotinov
Website, CRM and launch communication for Hotinov, the French brand of electrostatic extraction hoods for commercial kitchens.
One message, one site, one tool to follow every lead.
Hotinov designs and manufactures electrostatic filtration hoods and cabinets for restaurants, fast food and street food kitchens: fumes and odours treated at the source, so the neighbours stop complaining and the kitchen keeps cooking.
For the launch of the brand we built its website, a CRM for the sales team, and the whole communication of the launch, from the message to the trade-show presence.
The site opens on the real problem, smoke and complaints, then shows the range: HPE hoods, CF filter cabinets, CB carbon units and mobile stations. Every page ends on the same two doors, a free audit and a direct line on WhatsApp.
• "Les fumées s'évaporent. Les plaintes aussi." positioning
• Range pages with capacities and efficiency figures
• Free audit, WhatsApp and phone call-to-actions
Every audit request lands in one pipeline, from the first contact to the quote, the installation and the Club Hotinov maintenance plan. The team sees who to call, when, and what was promised.
• Lead pipeline from audit to installation
• Client file, quotes and maintenance contracts
• Follow-up reminders for the sales team
Brand voice, key visuals and the product shots used on the site and on social media, plus the material for the Salon de la Franchise in Villepinte. Installations at Kombo and Smash Land serve as the first proof.
• Brand voice and key messages
• Product and ambiance visuals
• Social content and trade-show material
Services:
Website, CRM and launch communication for Hotinov, the French brand of electrostatic extraction hoods for commercial kitchens.
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