Point B
Strategic audit and recommendations to turn Point B into a true love brand and structure its franchise network.
From audit to recommendations.
Point B is a French family-friendly halal fast-food chain, founded in 2017 and launched as a franchise in 2020.
With its mascot "Pambi" and a promise of accessible taste, it now counts 55 restaurants across France and Belgium, with a target of 100 locations and an international expansion already underway.
A complete review of the brand around four key levers: brand & communication, customer experience, franchise & network, internal organization.
• Diagnosis of the 4 key levers
• Identification of weak points
• Priority areas for transformation
Making Point B more than a fast-food chain: a love brand, with a DNA, a story and a mascot brought fully to life.
• DNA, mission, values and brand tone
• Storytelling and personification of "Pambi" the panda
• Brand charter and guidelines
Turning communication into a differentiation lever, from national to local, with a stronger social presence.
• Social media strategy and editorial calendar
• Acceleration on Snapchat, YouTube and Twitch
• Support for franchisees' local communication
Services:
Strategic audit and recommendations to turn Point B into a true love brand and structure its franchise network.
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8 вересня, 20:28