Smash Land
[MK®SELECTED PROJECT / ]

Smash Land

Full website redesign, online ordering system and self-service kiosk for Smash Land, Black Angus smash burgers in Claye-Souilly.

Year:
2026
Industry:
RESTAURANTS & PREMIUM FAST FOOD
Scope:
ART DIRECTION & PHOTO / WEBSITE & ORDERING / KIOSK / IDENTITY
Duration:
10 WEEKS
[MK®intro / ]

From the image to the order.

Smash Land is a smash burger brand in Claye-Souilly.

It works with Black Angus beef, fresh produce and artisan bakery buns, 100% halal, with online ordering (delivery and takeaway) and a "Smash King" loyalty program.

Smash Land
[MK®Art direction & photo / ]

Premium identity and polished product photography to bring out the quality of the Black Angus smash burger and spark desire.

• Brand art direction
• Mouth-watering product photography

• Premium, consistent visual universe

[MK®Website & online ordering / ]

Website rebuilt from scratch with a smooth ordering journey for delivery or takeaway, designed for mobile conversion.

• Website rebuilt from scratch
• Delivery and takeaway ordering

• Frictionless purchase journey

[MK®Kiosk & loyalty / ]

Automated in-store ordering kiosk to speed up service, and a loyalty program to keep customers coming back.

• Automated in-store kiosk
• "Smash King" loyalty program

• Consistent experience from click to bite

Services:

Art direction & photo Website & ordering Kiosk

     Full website redesign, online ordering system and self-service kiosk for Smash Land, Black Angus smash burgers in Claye-Souilly.

Smash Land

Restaurants & premium fast foodbyMASK®

[MK®MORE CASES / ]

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225 rue du Faubourg Saint-Honoré, 75008 Paris, France

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