Jurassic World
Communication strategy for the Jurassic World Miniature Game Kickstarter campaign, in partnership with Universal Pictures.
The right message in the right place.
The Jurassic World miniature game was published by Cimmeria Projects under a Universal Pictures license, and funded through a Kickstarter crowdfunding campaign aimed at collectors and fans of the saga.
Identifying the channels where the audience really is: collector communities, fans of the saga and miniature game players.
• Identification of target communities
• Selection of priority channels
• Day-by-day campaign plan
A clear, impactful message, adapted into content tailored to each platform to turn interest into contributions.
• Clear, impactful message
• Content designed for each channel
• Spotlight on the license
Orchestrated momentum and daily engagement of the backer community throughout the campaign.
• Orchestrated ramp-up
• Backer community engagement
• Goal exceeded: €318,298 raised
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Communication strategy for the Jurassic World Miniature Game Kickstarter campaign, in partnership with Universal Pictures.
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